Mymingpai

H&M The Blues

This spring, H&M has the best denim for a fresh new look – and, of course, at the desirable H&M price.

H&M, The Blues is all about taking denim back to its roots with classic jean silhouettes and head-to-toe denim looks that come off confidently cool with an understated sexy that we love. Since the days of James Dean, jeans have been a wardrobe staple for downtown street wear and this Spring H&M allows us to play with that classic look and build on it with colour, cut and a variety of pieces. Boyfriend, slim and bootcut – mix and match shades of blue with washes thatare authentically faded and worn. Pair jeans with denim jackets, vests and tunics and compliment with simple but strong accessories and muted pumps.

Hey denim baby – it’s time to rock the blues.

H&M has organized a contest on lookbook.nu. H&M want to see your freshest blue style wearing your favorite H&M items!

Starting February 25^th, H&M stylists will choose five looks twice per week to be featured on their online campaign "The Blues." All winners will also receive a 100 EURO (about $140 USD) gift certificate redeemable at any H&M!