LACOSTE
Brand | Brands Detail
  Written by Sophie on Monday, 28 July 2008 11:17

The line has become recognized as a “must-have” for anyone who is looking for a clean-cut, sporty, up-beat, preppy look.

This French brand has cornered the fashion market and become the foremost brand for fresh-looking casual wear.


Their knit shirts, also known as tennis shirts, are found in resort hotels, on premium golf courses and tennis courts across the world. Famous tennis players like the American Andy Roddick have been seen sporting Lacoste on the court and off.
Lacoste

The brand was developed by a tennis player René Lacoste. He was nicknamed the crocodile on the courts due to his aggressive game, and when he retired from tennis and launched his line of knitwear, he used his nickname to develop the symbol of the crocodile on the left chest of all his shirts.

The Lacoste customer is one who values comfort, tradition, while maintaining a tastefully renowned status.


 

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